PUTTING PEOPLE FIRST
Previous downtown development projects have propelled Portland’s economic growth and contributed to Portland’s reputation as a popular destination city. However, many downtown projects have failed to benefit - or have negatively impacted - longtime residents and community members, particularly low-incomes residents and communities of color.
Project leaders want to engage and partner with Portlanders to co-design the 32-acre site. Input and guidance from the community is particularly critical early in the process to legitimize the project, create goodwill, identify potential opportunities, and develop stakeholder buy-in, which will ultimately maximize the project’s community benefits.
The Broadway Corridor presents the opportunity to enable social interactions, break down barriers, expand civic engagement, create common public spaces, deliver affordable housing units, support small businesses, create jobs, and deliver sustainable development.
The Broadway Corridor project team and its stakeholders are committed to promoting social equity by reducing disparities, extending community benefits, building affordable housing and improving socio-economic opportunities for underserved and underrepresented people. The project team is also committed to true and authentic community engagement, intentionally involving underserved and underrepresented communities in the decision-making process, design and build-out of the project.
The Broadway Corridor is an urban development project which will permanently change Portland’s downtown landscape, knit the city together, attract regional, national and international media attention, and catalyze significant private investments. The Broadway Corridor project approach acknowledges historic disparities; considers what is being created for future generations; fosters culture, social equity and inclusion in a genuinely transparent and equitable way; and reimagines how people live, work, enjoy and move through the city. The project is envisioned as a unique, diverse, vibrant, sustainable, mixed-use, dense urban district seamlessly integrated with a regional multi-modal transportation hub.
The findings of a Racial Equity Impact Assessment (REIA) are essential to the implementation of the Broadway Corridor vision and ensuring that development is consistent with the guiding principles below. Those principles include being intentional about who benefits from the opportunities created; assessing and mitigating potential impacts/burdens; ensuring a diversity of communities influence decisions from planning through development and programming; and strengthening partnerships required to advance the vision.
All aspects of the Broadway Corridor development, both public and private, will be:
Implement a robust, proactive and transparent strategy that is a responsible expenditure of public funds, attracts private investment, and delivers targeted and equitable public benefits, with clear and enforceable milestones and metrics.
Leverage regional and local assets to strengthen multimodal transportation connections and improve accessibility to and through the area for all.
Promote social equity, reducing disparities, and extending community benefits.
Foster economic prosperity and wealth creation for all through opportunities for innovation, creativity, education, and economic growth in the region.
Demonstrate leadership in sustainability, health and the promotion of human interaction with the built and natural environment through seamless project integration.
Create a unique and aesthetically stunning, mixed-use community that attracts, welcomes and reflects diversity, integrates private with public spaces, and enriches the quality of life for existing and new Portlanders of all ages, cultures, and backgrounds.